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Not long ago, actually about 2 years ago, I mentioned to my son that I planned on developing a website specifically aimed at businesses who do not yet have a website.  This website would be filled with advice on everything from securing a suitable domain name, to selection of a web hosting provider, to developing an awesome website, and driving traffic to the site with state of the art Search Engine Optimization (SEO) and various other methods.  I thought it was a great idea, and I was sure my son would agree.

The first words out of his mouth were, “Are there any businesses who don’t already have a website?”

I had to admit, this idea is only about 15 or 20 years late, but I’ve been busy during that time. During those years, in fact, I spent much of my time actually building websites. Despite the fact nearly every progressive business has already realized that having an Internet presence is essential for success, there are new businesses cropping up every day. They need proper guidance for their online presence. So I still think my plan is a good one. I just have to find the time to do it. In the meantime, I’ll use this forum to report on some products and services that I feel confident in recommending.

Things have changed a great deal on the Internet during the past couple decades — even the past couple years.  The technology of the Internet advances nearly every day.  Nearly everyone in the US and around the world now has access to broadband high speed Internet.  The days of Dial-up Internet have been all but dead for many years. The widespread access to the Internet underscores the need for every business to take full advantage of cyber technology.

There are inexpensive (even free) tools today, like WordPress, to do the heavy lifting for you.  There are thousands of WordPress Themes available, by which to build your website.  These themes have done the lion’s share of the artistic design you might otherwise have previously had to hire a professional website designer to do for you.  Such designs used to cost hundreds or even thousands of dollars to obtain.  I know.  For a time I actually made my living doing that sort of work.

Today you can get WordPress and some basic WordPress design themes for free. To get even some of the most outstanding WordPress themes available involves a very small investment. For less than it costs for a good meal at your favorite restaurant, you can have access to some of the best professional designs. One of my favorite WordPress theme development companies is Elegant Themes. At last count, they offer access to all 87 of their WordPress themes, for an investment of as less than $1 each. An annual subscription is $69, but you are not required to keep paying each year. By doing so, you can access updates and any new themes as they are developed. An extra $20 also gives you access to their plugins, in addition to themes. But even if you do not renew annually, you’ll have permanent use of any themes or plugins you download while your subscription is active.

In addition, as an Elegant Themes subscriber you’ll enjoy periodic tips on how to improve your online presence. I’ve found this alone to be worth the price of admission.

Are there any businesses who do not yet have a website.  Yes, while there may be far fewer than a few years ago, new businesses are cropping up all the time.  So yes, Son, there is a purpose for developing such a website — just as soon as I can get around to it.

In the meantime, I’ll discuss on a few of the elements of developing your own Internet presence.  The basics start with registering a domain name, finding a web hosting service, installing WordPress, and selecting just the right WordPress Theme.  That last item would be the most difficult part of the process, if it were not for our friends at  Elegant Themes. There are so many design options from which to choose. However, if you want to invest in an elegant WordPress design, there may be no better choice than Elegant Themes. Together with their recently released drag and drop page builder plugin, you can develop your online presence with ease and elegance.

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